Aside from receiving market feedback on the product, putting out an MVP also allows a business to test different marketing techniques. With seemingly endless products available, being seen can prove challenging.
Gaining a following should not start after the MVP is built, but much further in advance. An example of how this can be done is through utilizing a crowdfunding website. Not only is it a chance to gain “free” capital, but it also gives a clear network of individuals who are interested in trying the product and would likely provide feedback.
Utilizing social media to gain a following and advertising systems to attract visitors is also highly recommended. After the trial period of using the MVP has concluded, management can determine what the most effective forms of marketing and communication were and can implement plans to focus on those.